Keyword: channel conflict
Raiders of the Net (2/8/2005)
Controlling the distribution of products and the provision of after-sale service considerably reduce free riding of online shoppers on offline stores for product information.
Keywords: after-sale service, channel conflict, discount store, discounts, distribution channel, DVD, fragrances, free ride, free riding, online vs offline, perfumes, product availability, product information, product pricing, retailers, sales effort, virtual store, warranty